MY NAME IS DAVE LADD AND I AM A CREATIVE DIRECTOR.
In the past 10-something years I have attempted to define what it is to be Australian for insurance company TAL——and successfully sold the Australian sky for the Royal Flying Doctors. I lost my beatbox virginity with Reggie Watts, listed an IKEA store on Airbnb, and shifted some serious shredded cheese for ALDI. I have been awarded globally for some of those efforts——and labeled #totesinappropes for others. And I once came third in a rap battle. Well, equal third.
Earlier this year I moved from Sydney to California to work for arguably the world’s most recognised company——named for easily the world’s most recognised fruit.