LIGHTEN UP, FAMILIES.
These days, life is chock-full of plans, schedules, expectations——and way too much pressure——especially when it comes to families. Every minute of our shrinking spare time is spent doing something that needs to be, or should be done. It’s bonkers when you think about it.
Meet Teddy. Exhausted with his family being too busy to just be together, young Ted delivers an impassioned speech to them, and to our nation’s households.
WATCH: TEDDY SAYS——30"
WATCH: TEDDY TALKS——15"
WATCH: TEDDY'S SPEECH——120"
Press & Outdoor:
MAKING A FAMILY KITCHEN
We created four online films to accompany the campaign. In them, we followed four families as they transformed their kitchens——and the living spaces around them——into more comfortable and enjoyable places to spend time. From small and pokey places to light-filled, open plan environments, each family discovered the benefits these changes made to life at home.
NB: This particular film has had over 1,000,000 views on Youtube. That seems like a lot for a not-funny 4-minute piece of branded content——from Australia. With nary a cat in sight...