REBRANDING AN AUSTRALIAN ICON.
Like Qantas or beer brand VB, R.M. Williams carries a lot weight down under. In refreshing such an iconic brand we looked to the company’s enduring values of authenticity, integrity, and lasting legacy. A Life’s Work takes inspiration from the life of the founder, Reginald Murray himself; the generations of boot makers in the boot room down in Adelaide; and the way the boots are respected by Aussies——even seen as an investment——to be worn-in, broken-in. R.M. Williams boots are for life: a they’re-yours-and-you’re-theirs pact.
The film explores this unique commitment through the relationship of wild horse and trainer.
WATCH: 90" Brand film.