ALL YOUR EYES CAN EAT.
Telstra is Australia’s largest, and arguably most conservative, telco. And the National Rugby League is, unsurprisingly, quite a straight-down-the-line sort of outfit. Ignoring the low budget, big corporate stakeholders——and even bigger corporate guidelines——we launched the official NRL app with a lycra-clad glam rock anthem. Straight in Your Eyes is a celebration of big hair, big choruses, and biggish special effects.
We then made a couple of corporate-guidelines-challenging press ads:
And GIFS. Naturally: