How do you launch Australia’s oldest insurance underwriter——Tower Australia Limited——as TAL: Australia’s leading life insurer?
We worked with ex-pat Aussie director Kim Gehrig to create an authentic portrait of modern Australian life. As the characters in each scene progress in age, we celebrate the feeling and spirit of real Australians growing up. Of what it’s like to identify as an Australian in 2016——and how lucky we really are.
HIGH FIVES: SPIKES ASIA 2016
Bronze Spike (Film Craft——Editing)
Finalist (Film Craft——Cinematography)
WATCH: 60" Brand film.
The film was scored by——another incredible export——Sia Furler’s mega-hit Chandelier. Our version re-imagined by a string quartet.
Launching through-the-line, the 60" film is supported by a 30" and four 15" spots, online / social overhaul, an OOH and print campaign, plus retail and in-house comms.