We launched in cinemas, on television and online, and in it, we unveiled its sparkling centrepiece——a towering chandelier——inviting guests to choose from thirty precious gems contained within.
More than $250,000 worth were given away and more than half of those who entered were between the ages 18—35. The House of Sparkling established a platform for ongoing activity for the brand and helped turn people too embarrassed to drink it, into loyal fans.
Bespoke gem boxes contained personalised notes of congratulations and authentication certificates:
ACES Awards 2013——Finalist