THAT’S THE THING ABOUT US.
The previous season saw A-League unite the tribes under the banner We Are Football with a campaign that featured football-loving, game-going fans.
For the 2012–13 season we sang for all: the players, managers, referees. The Sunday park kickers, junior teams, grassroots clubs and the kids. Even the Mums cutting halftime oranges.
WATCH: THE THING ABOUT US——60"
WATCH: THE THING ABOUT US/DOWN——30"
WATCH: THE THING ABOUT US/UP——30"
During the course of the shoot, I shot every football I saw with my crappy point-n-shoot camera with the idea that I’d edit it together into a short animation. The end is a bit weird, but here it is——oranges and all.
WATCH: WE ARE FOOTBALL(S)——30"
DM piece to encourage the previous season’s members to renew their membership: